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Enformasyonun Duygu Boyutu: Duygusal Bulaşıcılık Perspektifinden Sosyal Ağlarda Duygu Çalışmaları

Year 2021, Issue: 53, 109 - 136, 31.03.2021
https://doi.org/10.47998/ikad.863473

Abstract

Sosyal ağların dijital teknolojilerle bütünleşmesiyle birlikte kullanıcıların enformasyona erişme araç ve yöntemleri değişmiştir. Bununla birlikte oluşan enformasyon yığını içerisinde kullanıcılar, kişisel tercihlerine ve ağların yönlendirmelerine bağlı olarak çeşitli içeriklerle karşılaşırlar. Bu karşılaşma gerçekleşirken, ağlardan yayılan içeriklerin kullanıcılar üzerindeki etkilerinin duygu boyutunun analizi bir gerekliliktir. Çünkü internet sitelerinde yer alan içeriklere kullanıcıların çeşitli emojiler ve duygu reaksiyonları vasıtasıyla tepki verebilmeleri, kullanıcıların enformasyonu edinirken ve değerlendirirken duygularını da bir değerlendirme aracı olarak hesaba kattıklarını göstermektedir. Özellikle Facebook ve Twitter gibi sosyal ağ sitelerinin mimari yapılarının nitelikleri ile paylaşma aracılığıyla dolaşıma sokulan enformasyonun yayılması ve değerlendirilmesinde duygular ön plana çıkmaktadır. Bu bağlamda bu çalışmanın amacı sosyal ağlarda duygusal bulaşıcılık ile ilgili yapılmış uluslararası araştırmaların sistematik bir derlemesini yapmaktır. Çalışmada enformasyonun yayılmasında duygusal bulaşıcılığın etkisinin ne olduğunu belirlemek üzere Facebook, Twitter ve Weibo ağlarında duygular üzerine yapılmış ve Web of Science verilerine göre en fazla atıf almış 10 çalışma incelenmiştir. Çalışmada farklı bilim alanlarında yapılan araştırmaların amaçları, desenleri, sonuçları ve önerileri karşılaştırmalı şekilde sunularak hem kişisel hem de kamusal olaylarda kullanıcıların enformasyon edinmede ne tür bir duygusal performans gerçekleştirdikleri analiz edilmiştir. Derlenen makalelerin sonuçlarına göre, sosyal ağların içeriklerinin duygudan azade olmadığı ve birer içerik üreticisi haline gelen kullanıcıların oluşturdukları enformasyonun da duyguları barındırdığı ve yakın ağlar içerisinde yer alan kullanıcıların benzer duygu örüntüleri göstererek birbirlerini etkiledikleri ortaya çıkmıştır.

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Year 2021, Issue: 53, 109 - 136, 31.03.2021
https://doi.org/10.47998/ikad.863473

Abstract

References

  • Emojipedia. (2017). 5 Billion Emojis Sent Daily on Messenger, https://blog.emojipedia.org/5-billion-emojis-sent-daily-on-messenger/ Erişim tarihi: 14.11.2020.
  • Ahmed, S. (2014). Duyguların Kültürel Politikası. Sel Yayıncılık.
  • Association of Internet Researchers - AoIR (2019). Internet Research: Ethical Guidelines 3.0. https://aoir.org/reports/ethics3.pdf Erişim tarihi: 20.11.2020.
  • Baker, S. A. (2012). From the criminal crowd to the “mediated crowd”: The impact of social media on the 2011 English riots. Safer Communities, 11(1), 40-49, https://doi.org.10.1108/17578041211200100.
  • Barsade, S. G. (2002). The ripple effect: Emotional contagion and its influence on group behavior. Administrative Science Quarterly, 47, 644-675. https://doi.org/10.1108/17578041211200100
  • Baym, N. (2010), Personal Connections In The Digital Age. Polity Press.
  • Berger, J. (2013). Contagious, Why Things catch On. Simon&Schuster.
  • Binark, M. (2005). Kimlik(lenme), Dipnotsuz İletişim ve Etnik Laflama Odaları. M. Binark ve B. Kılıçbay (Der.), İnternet-Toplum-Kültür (s. 118-136) içinde. Epos. https://dijitaloyun.files.wordpress.com/2016/02/107k039.pdf
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  • Dawkins, R. (2011). Gen Bencildir. TÜBİTAK Yayınları.
  • Del Vicario, M., Vivaldo, G., Bessi, a., Zollo, F., Scala, A., Caldarelli, G. ve Quattrociochhi, W. (2016). Echo chambers: Emotional contagion and group polarization on Facebook, Scientific Reports 6, 1-12, https://doi.org/10.1038/srep37825
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  • Goffman, E. (2017). Etkileşim Ritüelleri Yüz Yüze Davranış Üzerine Denemeler. Heretik.
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  • Hermida, A. (2014). Tell Everyone. Penguin Random House Company.
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  • Jothi, P. S., Neelamalar, M. ve Shakthi Prasad, R. (2011). Analysis of social networking sites: a study on effective communication strategy in developing brand communication. Journal of Media and Communication Studies, 3(7), 234-242. http://www.academicjournals.org/jmcs
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  • Kırık, A. M. ve Saltık, R. (2017). Sosyal Medyanın Dijital Mizahı: İnternet meme/caps, Atatürk İletişim Dergisi (12), 99-118. https://dergipark.org.tr/en/download/article-file/398240
  • Kimura-Thollander, P. ve Kumar, N. (2019, 4-9 Mayıs). Examining the “global” language of emojis: Designing for cultural reprensentation. Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, Glasgow, UK. https://doi.org/10.1145/3290605.3300725
  • Koç Başaran, Y. (2017). Sosyal Bilimlerde Örnekleme Kuramı. Akademik Sosyal Araştırmalar Dergisi, 5(47), 480-495. http://dx.doi.org/10.16992/ASOS.12368
  • Kramer, A. D. I., G., J. E. ve Hancock, J. T. (2014). Experimental evidence of massive-scale emotional contagion through social networks. The Proceedings of the National Academy of Sciences (PNAS), 111(24), 8788-8790. https://doi.org/10.1073/pnas.1320040111
  • Lin, Y. R. ve Margolin, D. (2014). The ripple of fear, sympathy and solidarity during the Boston bombings, EPJ Data Science, 3(1), 1-28. https://doi.org/10.1140/epjds/s13688-014-0031-z
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  • Mayheim, A. (2008). What is Social Media?. iCrossing.
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  • Öztürk, U. C. (2015). Bağlantıda Kalmak ya da Kalmamak İşte Tüm Korku Bu: İnternetsiz Kalma Korkusu ve Örgütsel Yansımaları. Uluslararası Sosyal Araştırmalar Dergisi, 8(37), 629-638. https://doi.org/10.17719/jisr.20153710629
  • Papacharissi, Z. (2009). The virtual geographies of social networks: A comparative analysis of Facebook, LinkedIn and ASmallWorld, New Media&Society,11(1&2), 199–220. https://doi.org/10.1177/1461444808099577
  • Pariser, E. (2011). The Filter Bubble What The Internet Is Hiding From You. The Penguin Press. Parkinson, B., Fischer, A. H., ve Manstead, A. S. R. (2005). Emotion In Social Relations, Cultural, Group, and Interpersonal Processes. Psychology Press.
  • Peretti, J. (2007). Structures of participation in digital culture, J. Karaganis (Ed.), Notes on contagious media (ss. 158-163) içinde. Social Science Research Council.
  • Petticrew, M. ve Roberts, H. (2006). Systematic Reviews In The Social Sciences A Practical Guide. Blackwell Publishing.
  • Rodrigues, D., Prada, M., Gaspar, R., Garrido, M. V. ve Lopes, D. (2017). Lisbon emoji and emoticon database (LEED):Norms for emoji and emoticons in seven evaluative dimensions. Behavior Research Methods, 50, 1–14. https://doi.org/10.3758/s13428-017-0878-6
  • Sampson, T. D. (2012). Virality, Contagion Theory In The Age of Networks. University of Minnesota Press.
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There are 65 citations in total.

Details

Primary Language Turkish
Subjects Communication and Media Studies
Journal Section Research Articles
Authors

Şeyda Koçak Kurt 0000-0003-2797-1424

Publication Date March 31, 2021
Submission Date January 18, 2021
Published in Issue Year 2021 Issue: 53

Cite

APA Koçak Kurt, Ş. (2021). Enformasyonun Duygu Boyutu: Duygusal Bulaşıcılık Perspektifinden Sosyal Ağlarda Duygu Çalışmaları. İletişim Kuram Ve Araştırma Dergisi, 2021(53), 109-136. https://doi.org/10.47998/ikad.863473